Show them what you’re made of: Navigating the challenges and opportunities of Extended Packaging Responsibility for Packaging Manufacturers

Extended Producer Responsibility for packaging (pEPR) is coming – bringing with it a necessity for producers to understand the recyclability of everything that comes off the production line.

pEPR assigns producers the responsibility for the entire lifecycle of their packaging. The principle is simple: the less recyclable the packaging, the more the producer will pay in fees. However, the problem is that most producers simply don’t know the recyclability of their packaging. This is hugely relevant for manufacturers for whom there are challenges and opportunities as they look at how best to support their customers with the legislation – and we’ll analyse both here.

Challenges posed by pEPR

The true cost of non-recyclable packaging: For packaging manufacturers, the design, materials, and overall recyclability of their products will soon directly impact their customers’ bottom lines. This means re-evaluating packaging designs, sourcing new materials, and fully understanding the recyclability of different substrates and materials. If this process isn’t done fast enough or with sufficient attention to detail, the true cost could be lost customers.
Pressure to innovate: The shift towards recyclable packaging is not just a legal requirement; it is also driven by demand. Consumers and businesses alike are increasingly prioritising sustainable packaging, putting pressure on manufacturers to innovate rapidly. Developing new materials and technologies at speed is a significant challenge but those who don’t risk being left behind.

Opportunities arising from pEPR

Help customers save time and money: pEPR presents a unique opportunity for packaging manufacturers to take a lead role in understanding the recyclability of their products and save their customers’ time and money.
Knowledge is powerful: More and more brands and retailers are looking for pEPR-relevant credentials when selecting packaging manufacturers – we know because our members are telling us! By keeping up to date with the latest advice and guidance, you’ll be able to support your customers by informing them of the exact recyclability of all your packaging formats, safe in the knowledge that it’s backed up by the industry’s leading recycling experts. This positions knowledgeable packaging manufacturers as a vital source of support for brands and retailers looking to navigate pEPR.
Build brand reputation: As sustainability becomes a key factor in purchasing decisions, manufacturers that are seen as environmentally responsible can enhance their brand reputation. pEPR compliance is not just about avoiding penalties; it’s about demonstrating a commitment to sustainable practices and doing the right thing.

So how can your business navigate the complexities of pEPR and add value to your customers?

Show them what your packaging is made of: This sounds simple but it’s no easy feat. It will be increasingly important to know if and how your packaging can be recycled.
Stay informed: Stay informed about the latest pEPR regulations and share this knowledge with your customers. Joining OPRL as a member will give you access to fantastic resources, expert training and support – all based on the latest government guidelines.
Invest in innovation: In the rapidly evolving packaging landscape, it’s important to identify and jump on opportunities to innovate. This will ensure that customers continue to see you as a valuable partner.

Navigate your way, using OPRL as a compass

The next few years will be challenging for some but there are also opportunities for those that can point customers in the right direction.

By becoming an OPRL member, you’ll get access to true experts in packaging recyclability. Our team will guide you through the complexities of different materials, legislation and labelling requirements with ease. They’re responsive, knowledgeable and on hand to provide advice and insight when you need it.

So, what are you waiting for? Drop us a line on join@oprl.co.uk and we’ll navigate pEPR together.

We Go Beyond The Label

At OPRL, we are more than just a source of recycling labels. We offer a whole range of related services.

To find out more about how we can help you and your business with your recycling labelling needs and the benefits of becoming a member of OPRL, click here.

Existing OPRL members can log into our Members Area to access our pEPR-compliant Labelling Tool, read our Labelling Rules, access exclusive webinars and information, and much more.

Get in touch with our team if you would like to discuss how we can support you.