What we do

UK's independent experts in recyclability of packaging

At OPRL, our team provides expert support and tools to help businesses navigate the complexities of recyclability of packaging. We’re also proud to amplify our members’ voices in industry conversations as well as ensuring that their packaging and labelling decisions are made with the latest knowledge and insight.
All this working to achieve OPRL’s vision of ‘a world where packaging doesn’t go to waste’.

Check out our video to the right that gives an overview of OPRL in 60 seconds.

OPRL's widely recognised recycling labels

We’re proud to be the only organisation providing recycling labels featuring the trusted ‘Recycle Now’ swoosh – the UK’s most recognised and impactful recycling label.

Our straightforward labels from ‘Recycle’ and ‘Do Not Recycle’ to our specialist labels for more complex packaging, make it easy to communicate clear guidance to consumers. We also offer a range of refill labels to support sustainable practices.

OPRL members can access everything they need, such as detailed labelling rules, tools, and label downloads, right from our dedicated Members’ Area.

See how our labels work
0
%
of consumers believe that packaging should include recycling labels
0
in 4
consumers recognise and act on our labels
0
%
of consumers look on pack for recycling info

Our tools

OPRL members enjoy exclusive access to our suite of easy-to-use tools designed to make recycling compliance a breeze.

Our Members’ Area hosts a range of resources, from our labelling tool to how-to videos and webinar recordings, all designed to help you get the most from your membership. And now, we’re excited to introduce our brand-new Recyclability Assessment Tool (RAT) to support your sustainability goals even further!

Labelling Tool

Our online labelling rules and intuitive labelling tool takes the guesswork out of packaging labels. Our easy-to-use online tool puts all the recycling knowledge you need right at your fingertips, enabling you to quickly create and download the correct recycling label needed for your packaging.

Recyclability Assessment Tool

Our Labelling Tool enables our members to create their own OPRL Recycling labels. Now,  our Recyclability Assessment Tool (RAT) provides our members with recyclability assessments and actionable advice to boost their packaging’s recyclability! Plus, improving recyclability could help reduce financial obligations under pEPR.

Membership support when you need it

Our expert member services team is here to offer friendly, one-to-one support whenever you need a helping hand. With their deep knowledge and expertise, they’ll guide you through the complexities of recycling requirements and legislation, making it easier than ever to navigate the packaging supply chain with confidence. Whether you have a quick question or need detailed advice, we’re always ready to help!

Our members value the support they receive – check out our testimonials here and see for yourself.

Meet our team

Collaboration and knowledge share

We’re proud to collaborate with a wide range of industry bodies, ensuring your voice is heard in the conversations that matter most. With a respected seat at the table, we advocate on your behalf and keep you in the loop with the latest industry news and updates. Together, we’re shaping the future of recycling and packaging—so you’re always one step ahead.

More about who we work with

Our audits - Ensuring your labels are compliant

Ensuring compliance is a vital part of the OPRL scheme—it’s how we maintain clear, consistent, and trustworthy recycling and refill information for consumers. After your first year as a member, we’ll ask you to share samples of your packaging artwork for review. Our audit team will take a closer look at how you’re using the labels and whether they meet our standards, as well as supporting you with updating any major non-compliances.

Additional products and services

In addition to our core labelling system, we offer additional products and services which provide support and guidance to our members. And they are evolving. Our Certified as Recyclable service, exclusively available to our members, enables technical assessments to be made on packaging which is new to the market and has not been previously assessed.

More about Certification

Becoming a member

Membership is available to all companies, from start-ups to major corporations. Members get exclusive access to our tools and support as well as the use of our widely recognised recycling labels on their packaging.

Ready to become a member? Click on the button below to learn more about membership and to register.

More about membership