Hazel 4D

Case Study

Supplying customers with packaging that includes correct and accurate recycling instructions – thanks to expert advice and accurate labelling from OPRL

Hazel 4D is a frontrunner in delivering packaging expertise and products to brands and retailers across the UK. The sustainability team wanted to make the process of accurately labelling their products as easy as possible for customers and, in doing so, ensure that their end-consumers knew how to properly dispose of their packaging. OPRL makes it possible for Hazel 4D’s customers to make more informed decisions around their packaging options and usage – saving them time and money.

THE CHALLENGE

With over 40 years of packaging expertise Hazel 4D is much more than a packaging supplier. Their team offers packaging consultancy services and product solutions to some of the world’s most recognised brands – that means keeping up with the latest industry trends and challenges.

With so many new schemes and legislation on the horizon, particularly Extended Producer Responsibility for packaging (pEPR), Hazel 4D’s customers were feeling overwhelmed. They needed to know which labels and packaging formats would ensure compliance with the legislation, whilst ensuring that their packaging is properly disposed of at the end of its life.

After hearing about the pressures facing their customers, Hazel 4D knew there was only one place to go for support: OPRL’s team of recycling experts.

THE SOLUTION

Hazel 4D partnered with OPRL to deliver simple, consistent, and accurate recycling information to their customers.

The benefits were clear almost immediately.

Thanks to OPRL’s labelling rules and artwork tool Hazel 4D’s consultants are confident that they are supplying customers with packaging that include correct and accurate recycling instructions.

The benefits didn’t stop there. The resources on offer to OPRL members such as regular webinars and newsletters to keep informed on all the latest information, as well as the tools and support from OPRL’s expert team has meant any queries Hazel 4D receive from their customers can be answered swiftly and precisely

THE RESULTS

Hazel 4D are able to offer their customers the very best advice on their packaging formats, safe in the knowledge that their consultancy is backed up by the recycling gurus at OPRL. Thanks to their support, Hazel 4D’s customers are more confident about their recycling credentials and their ability to comply with new regulations.

The result? Hazel 4D is well-positioned to offer unrivalled advice to their customers, increasing their competitive advantage and doing their bit to reduce wastage. Their sustainability team – not to mention the wider business – has future-proofed its recycling expertise so whatever comes next they’re prepared and ready to guide their customers towards success.

Membership Category: Standard Packaging Supplier
Industry Sector: Packaging Supplier
Case Study Date: September 2024
OPRL Member Since: May 2023

Katie Graham

Sustainability Lead at Hazel 4D

“OPRL is one of (if not the most) recognisable recycling labels available today. It was a no brainer to join such a clear and recognisable labelling scheme as it makes it simple for our customers and their end-consumers to understand. OPRL labelling encourages our customers to make more informed decisions around their packaging options and usage. OPRL is a great step forward if you are wanting to develop your sustainability strategy and display the positive steps you are taking. It encourages others to make the right decisions around material disposal which can make a large positive impact.”

Here at OPRL, we’re committed to acting as an advisor when it comes to all packaging decisions – we’re trusted by numerous household brands both large and small. Read more about how we’re helping Tata Consumer Products, the parent company behind the UK’s most well-loved tea brands, accelerate to a circular economy here.

Contact us

If you like what you’ve heard, drop us a line and find out how we can help solve your packaging challenges by heading over to: https://oprl.org.uk/join/ and arranging to speak to one of our experts.

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