Badgequo Ltd

The company’s mission goes beyond beauty: they’re committed to sustainability and making responsible choices about packaging and recycling. Leading the charge is Kevin Laughton, the company’s Packaging & Sustainability Lead, who ensures that Warpaint’s products meet industry compliance standards and embrace best practice.

Passionate about clear communication, he focuses on helping consumers understand how to recycle packaging correctly while maintaining both sustainability and affordability.

In the rapidly evolving landscape of recycling regulations and sustainability standards, Badgequo found themselves facing mixed messages about the recyclability of packaging materials.

The team wanted a solution that would not only cut through the confusion but also allow them to present consistent, trusted, and industry-approved recycling information on pack. They needed an authoritative partner to help them streamline communication to consumers while staying ahead of the curve on compliance.

After exploring what other beauty brands and industry leaders were doing to communicate recyclability, Badgequo identified OPRL membership as the clear choice. As the UK’s most recognised and trusted recycling labelling scheme, OPRL offered the expertise, credibility, and tools they were looking for.

Through membership, Badgequo gained access to our intuitive Labelling Tool and, more recently, the Recyclability Assessment Tool (RAT) for RAM ratings. These exclusive member tools provide step-by-step guidance for the team, ensuring new and existing staff can efficiently create accurate and compliant labels.

And the benefits don’t stop there. The Badgequo packaging team also find OPRL’s member support invaluable. They praise our team on always being responsive, reliable, and ready to help with any questions, particularly when dealing with challenging packaging types or new legislative changes. With OPRL’s close links to DEFRA and industry experts, they know the information and advice they receive from us is accurate and up to date.

Since joining OPRL, Badgequo has achieved far more than just regulatory compliance. They now benefit from consistent, easy-to-understand recycling instructions across their UK packaging, giving both their team and their customers confidence in their recycling communications.

The company has also saved significant time and resources through OPRL’s digital tools, which streamline the label creation and RAM assessment process. The result? Better efficiency, greater accuracy, and more sustainable packaging outcomes.

For Badgequo, OPRL isn’t just a membership, it’s a partnership that delivers clarity, consistency, and peace of mind. The team sees OPRL as an extension of their internal sustainability resource, helping them make measurable progress towards their environmental goals.

OPRL membership has proven to be excellent value for money for Badgequo. From accessible tools to expert support and accurate guidance, the benefits are tangible.

Their advice to other businesses considering joining?
Don’t hesitate. OPRL’s consistent recycling messaging helps align industries and empowers consumers to recycle correctly. Whether you’re a small business or a large manufacturer, OPRL provides the expertise and tools you need to stay compliant and make a real difference.