Recycle Week 2025: Let OPRL Help You Take Your Packaging Further!

Recycle Now - Recycle Week 2025 campaign image

It’s Recycle Week 2025 and all of us at OPRL are excited to join Recycle Now to raise awareness about the importance of keeping packaging out of the rubbish bin. Organised by Recycle Now, ‘Recycle Week’ is the UK’s largest celebration of recycling. Together, we’re encouraging everyone to take their recycling habits to the next level and we’re offering businesses something special to help make that happen.

This Year’s Theme: Rescue Me

Recycle Now’s campaign for Recycle Week 2025 is all about empowering individuals and businesses to take action. While the UK has made huge strides in recycling, millions of items still end up in general waste that could have been recycled. This week, we’re shining a spotlight on the role each of us plays in creating a truly circular economy where materials are ‘rescued’ and kept in use for as long as possible.

OPRL’s Mission: Clear Labelling, Better Recycling

At OPRL, our mission remains the same: to make sure packaging doesn’t go to waste. Our recycling labels are the most recognised and acted-on in the UK, providing clear, evidence-based guidance so consumers know exactly what to do with their packaging. By cutting through confusion, we help prevent recyclable items from ending up in the bin and keep contamination out of the recycling stream. Check out our blog about ‘wishcycling’ to see why this is important..

But our work goes beyond labelling. OPRL provides resources, knowledge and insights, helping our 900+ members comply with recycling regulations and design packaging for recyclability.

Empowering Members with the Recyclability Assessment Tool (RAT)

A key part of our offer for 2025 is the Recyclability Assessment Tool (RAT). Our powerful online platform that helps members evaluate their packaging against the UK’s recycling infrastructure. RAT provides actionable advice on how to improve recyclability, enabling businesses to take a proactive approach to meeting regulatory requirements and their sustainability goals.

Whether you’re a brand owner, retailer, or packaging designer, RAT gives you the insights and guidance you need to make measurable progress toward packaging that works for people and the planet, as well as simplifying your pEPR assessments.

Recycle Week Special Offer: 20% Off Membership for New Registrations

To celebrate Recycle Week 2025, we’re offering 20% off the first year of membership for any new organisations that register between 22–28 September 2025 – simply use code ‘RECYCLENOW25’ during the registration process.

This is the perfect opportunity to join our community of forward-thinking businesses, access our suite of tools, and take meaningful steps toward meeting your recyclability and sustainability targets. Register for membership here or if you would like to discuss membership further then fill in our form here.

Celebrate Recycle Week 2025 with us. Together, we can create a circular economy where packaging loves on beyond the bin – let’s make recycling a priority.